The temperature drops, sales climb Damart

 

The sudden blizzard that hit on France warms accounts Damart. Sales of underwear Thermolactyl, the fiber's flagship brand, jumped with negative temperatures: + 255% in distance selling and + 155% in-store. This is much better than other products that have received a boost from the cold wave. According Climpact, sales of creams have increased by 86%, while soups recorded an increase of 25%.

At Darmart, we do not shout victory, however. This excellent performance indeed occur after a mild winter, and consequently very bad for business of specialist cold weather. The brand claims to have suffered less Roubaix this winter too lenient than the competition. "February sales have not saved the season, because we can not recover in two weeks what is lost in three months, said Christine Pageot, executive director of Damart France. But however much it helps start the spring season. "

Each degree Celsius worth its weight in gold in the hot underwear. "From late September, the correlation is very strong between temperature and sales of underwear," says Christine Pageot. These flows especially in October and April, the lowest month, where sales have reached only the fifth best month, December.

Two new concepts to shop

Sales are very responsive to temperature: a drop of ten degrees can be doubled. "The weather and the trappings are flocking orders: the windshield of the car he must scratch, the first appearance of gels," says Christine Pageot payday loans for self employed.

The Thermolactyl, invented in 1953, still accounts for one quarter of sales of the brand (350 million euros last year). The fiber was invented street Dammartin Despature by three brothers, a family of clothiers based in Roubaix since 1850.

In a little less than sixty years, the garment house has changed. The plants are parties in Tunisia, the fiber has evolved into a more silky material and odorless, and lace patterns or trends were established.

If the distance selling is still the majority of sales (55%), the 80 stores in France are the subject of much attention. Two new concepts were launched in 2010 and 2011. First the Damart Sport, with a shelf lined underwear adapted to intensive sport or relaxation, fibers made from breathable or more drinks, designed for summer. Then the Happy D., specially dedicated to the senior client. The favorite of the sign, because it buys for the whole family. Five shops offer ready-to-wear in a style more suited to the "new senior". The early returns are positive. But it is too early to take stock: the new shops did not know the summer season. See you next winter

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End of Mission Didier Quillot. The Chairman of Lagardère Active, the branch of Lagardère Media, is leaving the group he joined in 2006. It will be replaced by Denis Olivennes, who now heads the information hub of Lagardère Active (Europe 1, Le Journal du Dimanche, Paris Match and Newsweb). Arnaud Lagardère person has informed its employees on Monday at the headquarters of Lagardère Active, in Levallois-Perret.

Didier Quillot has carried out a dual mission: first sell the regional daily press (Provence and Nice Matin) Hersant Media Group, then the international press, including international editions of Elle magazine, to 651 million euros, the American Hearst. It also comes to sell the 34% that held in the Lagardere Interactive World, the Internet subsidiary of the group Le Monde. Only in control

Denis Olivennes, who continue to steer Europe1, takes over to a new stage.Upon his arrival in September 2006, Didier Quillot, former head of Orange, was primarily to Lagardère Active, ex-Hachette Filipacchi Media, "a leading international publisher of multimedia content in the markets and multigéographie" . The group was then "not good enough," the admission of the new boss. On a turnover estimated at 2.2 billion euros, Web activities weighed only a few percent. The other part of his mission was to change the group "a strategy of alliances and acquisitions in the digital."

This is the case with several operations "structuring" the redemption of the end of 2006 Newsweb (sports.fr, boursier.com, autonews.fr) for 75 million euros, then Jumpstart Automation, an online advertising in the U.S. United paid 60 to 80 million.

Change the marriage contract to better protect her husband

Your matrimonial is it still fits your financial situation? Through the acquisitions made during the life, property division rules established by the initial marriage contract may no longer meet the needs of the couple, including the death of one spouse.

The rules of succession are now more protective of the surviving spouse. They guarantee him at his option, the option of retaining the use of all of the assets of the deceased, or to obtain full ownership of one quarter of those assets. The question arises, however, with respect to the principal residence, especially when children are involved. If one spouse wants more protection, it is possible, by gift or by will to assign ownership of property.

The fall of a six-story elevator building in a housing project in Paris on October 27, revived the debate on the safety of these facilities. Work had been made last month on this lift-de-registered by the company Schindler Somatem, responsible for maintenance. Tenants of the building where the accident occurred will file a complaint against Paris-Habitat, owner, announced their partnership "Tenants angry." The social landlord, he has filed a complaint against X. An investigation is underway to determine if it was a defective part of the manufacturer or poor maintenance. Contacted by The Figaro.fr Schindler declined to comment.

France has 520,000 elevators, accessible to 482,500 people. National Park is the most dilapidated of Europe, half of the devices with more than 25 years and a quarter over 40 years, according to the Federation of elevators online cash advance.He points to the installation of variable frequency (a braking system is turned off) on all lifts while he believes that technology is only useful for devices used extensively, is to say in very high buildings or offices, or 20% of the housing.

• New constraints maintenance and troubleshooting

Paul Philippot, managing director of the National Union of property (UNPI), professionals have "staked everything on the renovation, more lucrative than the interview." Robien law has yet mandated a visit technicians every six weeks. "But the elevator companies are understaffed to meet this obligation," said Bruno Dhont.

The sponsors of the XV of France met, despite the defeat

Press conferences disorganized players cut their public, lack of aggressiveness on the field, coach misunderstood the media … Of course, the end of the Rugby World Cup in New Zealand ended with a huge tribute to the XV lights, after a heroic match. But the start of the competition was not the same caliber. A novelty in the land of rugby, where the values ​​of fighting spirit, cohesion, humility and team spirit have contributed to the popularization of the sport and its appeal to brands.

Since the professionalization of the discipline in 1995, the French Rugby Federation (FFR) has in fact built on these values ​​to develop partnerships and multiply by 2.5 the financial returns from marketing. Each year, the XV of France in his reports only about 58 of some 83 million annual budget of the FFR.In addition to the TV rights and ticket sales, much of this money comes brands. Nearly 25% of the budget of the FFR is a direct result of the five official partners of the national team that is the GMF, Societe Generale, Orange, Nike and Renault.

Every year, each brand spends 3 to 4 million euros to be associated with the image of rugby. Beyond the fitness trail that led the Blues to the final, the behavior of players in the XV of France during the World Cup he chipped in this picture? "No, says Sylvie Lagourgue, Marketing and Communication Director of GMF, the first partner of the Federation (since 1985). There was a very excessive impact of certain statements out of context. There have certainly been some tension, but remain normal in a competition with so much at stake.To get to the finals, we had a good team spirit, group cohesion, commitment … These values ​​were well represented. " A speech echoed William Josselin, director of communications and marketing for Renault France, the most recent official partners of the FFR. "These tensions come to light between the players and the coach Marc Lievremont is not usual in rugby, but there was an exaggeration and a media hype on this subject. The media have really many, many. "

Co-responsible brands

Not enough challenge so positive mythology surrounding the world of rugby. Officially anyway. "The feedback that we have some brands show that there is a question mark around the traditional values ​​of the sport, admits the head of a sports marketing consulting agency.The professionalization leads to behavior change that can alter the image of a sport. Of course brands are co-responsible for this phenomenon, for providing the money, she help change the economy and the functioning of a discipline. "

Meanwhile, no official partner seems to want to question its agreements that fall "over time" in the words of Raphael Niemi, head of sports partnerships at Societe Generale, the other partner Official History of the FFR (since 1987).The contract with the FFR ends in June 2012, but the bank claims to have given a "strong signal of its commitment to rugby," in association already in the World Cup in England in 2015, after s' be associated with the 1999 and 2007.

Inflation likely amounts partnerships

In the meantime, the FFR will have to renegotiate some of its contracts with its partners and official suppliers. And the good performance of Blue could feed the argument to discuss the price. But everyone may not be ready to comply with the requirements. "A price inflation in a successful negotiation implies a downward during counterproductive. If you want to build a lasting partnership can not constantly redefine the rules according to sports scores. Otherwise it has to work both ways and we seem risky, "argues William Josselin at Renault.At Societe Generale, one also anticipates a possible inflation of prices charged by the FFR, but more serene. "The increase in licensees, positive values, and common stock Sports World Cup is actually strong arguments, concedes Raphael Niemi.Nous share the same fight that the FFR and Societe Generale has always been committed to the development of this sport as an integral part of business strategy. This commitment is not only related to the contract rights FFR. "

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A subway project in the Channel

Do we take the subway to Calais soon the morning to work in 25 minutes on the other side of the Channel in Ashford, and go home at night by the same means? This is the project defended tooth and nail by an association of French entrepreneurs in southern England. The Union of French Citizens Abroad organized Thursday a day of employment and business in the region where the project was presented shuttle Channel.

Olivier Cadic, an entrepreneur of 49 years, Councillor elected to the Assembly of French abroad, moved to Ashford fifteen years ago "because it was the first stop on the Eurostar," to escape the French tax burden, creating a media outcry.It was followed by other entrepreneurs from ready to provide many jobs.

"It's hard to recruit because the high cost of real estate in Kent do not allow employees to set up small, explains Olivier Cadic. An electronics company came along with me, which now employs 1,500 people, would be willing to offer 100 jobs immediately. Or just on the other side of the Channel to Calais, there is 25% unemployment. The TER of the Pas de Calais stops at the entrance of the tunnel. It's absurd. "

For 2012 Olympics

For its proponents, the metro project under the English Channel would be easily achievable. Eight TER trains purchased by the Nord-Pas de Calais originally for a project linking Lille-Manchester, could very well use the tunnel to get to Ashford in less than half an hour cash advance now.Eurotunnel, used only 55% of its capacity, is all for this binding would increase its revenues. SNCF, partner Southeastern Railway on the other side of the Channel, did not object either.

Consul General of France in London, Edouard Braine, is optimistic. "It's a certainty it will happen. Just look at a map and see that there is full complementarity between the two regions. Cross-border workers are already doing this ride by carpooling Eurotunnel but that's not very practical. And this is not the business of Eurostar to the local service. "The high speed train between Paris and Ashford has phased out most of his stops at Calais and London to optimize speed between the two capitals.In addition, its prices are prohibitive for commuting.

The ball is in the camp of the Nord-Pas de Calais, which seems to drag to decide. One question: is there a sufficiently large market to recoup such an operation? The members of the association believe that the London Olympics in 2012 would be a great opportunity to launch the line.

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Thousands of "outraged" parade, events in Rome

• Banks attacked in Rome

Tens of thousands of demonstrators, inspired by the "outrage" of Wall Street and Spain, marched on Saturday in Rome, the city had been cordoned off by police. "One solution, the Revolution!", "We are not property in the hands of bankers," could be read on the signs of the protesters.

In Rome, two cars were torched. Photo credits: ALBERTO PIZZOLI / AFP

Tax: light drinks would not be spared

The fans thought they were lights beverage spared the tax on soft drinks made by the Government in late August. Did not count on a UMP Amendment / New Centre approved in committee Wednesday as part of the review of the draft budget 2012. While the amount of tax on sugary soft drinks is on track to be doubled, MPs are now looking to expand the scope of this tax on soda beverages containing sweeteners.

The government, which did not include this option in the first place, now says not to exclude the idea. "It is the wishes of the parliament, we will discuss," said the spokesman of the government, Valérie Pécresse, on the set of Canal + on Thursday.

The stakes are high for the government because the sugar-free drinks, but with sweeteners that give a sweet taste, is increasingly consumed.Today, they account for 17% of the soft drinks market with strong brands like Diet Coke or Coke Zero.

No figures have yet been provided about the extra tax revenue that would generate this new amendment, if adopted in plenary session. The previous amendment adopted by the Finance Committee of the National Assembly, to double the amount of tax, also remains to be validated by all the members. By itself, it could generate a windfall estimated at 250 million euros a year, instead of 120 million euros initially planned. The rate of contribution on the sodas would be increased to 6.22 euros per hectolitre in 2012.Then he would be raised from the beginning of 2013, to January 1 of each year, at a rate equal to inflation (excluding tobacco) in the penultimate year.

Support the agricultural sector

As announced in the Figaro, the objective of this expansion drinks with sweeteners is to finance the lower cost of agricultural labor "to allow our farmers to sell their products at the same price as Germany and Spain" explains Valérie Pécresse payday advances. The government has in fact reduced in 2012 from 210 million payroll taxes on permanent farms. The tax will be reviewed and corrected to about half.

The industrial problems digesting the news. "We said from the beginning that it was normal to participate, provided that everyone involved in the fight against deficits.Simply, we do not want to be the adjustment variable of all the deficits that pass and on which we have not much to see, "said Jean-Rene Buisson, president of the National Association of Food Industries (Ania ). The doubling of the tax sodas would, he said, an estimated increase "between 0.2 and 0.3 cents" per can.

No problem for Michel Diefenbacher UMP (UMP): "These drinks, which are not basic necessities, benefit from the reduced VAT rate.They must be able to withstand the additional load generated by this new contribution, "says he in a sub-amendment.

But for now, nothing is yet definitively confirmed nor on the doubling of the tax, nor about its extension to drink with sweeteners.

End of aspartame in system U

The distribution group Système U has chosen to abandon the use of aspartame in soft drinks sold under any brand, starting in January. For the first time a manufacturer makes such a decision. This choice responds to the concerns of the European Food Safety Authority (EFSA) on the effects of this artificial sweetener.

Système U has already banned the use of parabens in cosmetics and Teflon in cookware. Its chairman Serge Papin, expresses his desire to "become a leader in healthy products."

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The high yields are sought by individuals

The increased volatility in equity markets and the low pay of traditional investments (2% on average for tax-advantaged bank books, money market investments 0.7% and around 2% for bond funds invested in conventional bonds) to encourage More and more investors to find the funds to share so-called "high yield" or directly select actions with good yields.

The temptation is great indeed try to take advantage of very high salaries offered by many CAC 40 stocks: 11% more than expected this year surFrance Telecom, Vivendi 9.6%, 6.9% of GDF Suez and Total and 6.5% of Suez Environnement. These attractive rates are much higher than the average of the CAC 40, which is already high at 4.8%.Level itself almost twice the performance of government bonds to 10 years.

The promise of return is high, but these values ​​traditionally considered defensive have been unable to withstand the market downturn. All titles in the list of the highest yields in the CAC 40 fell in the same proportions as the index. After sharp declines occurred in recent months, however, many experts believe that the values ​​of performance should begin to put up a good resistance in the event of further decline. It would be a good time to get involved.

Stocks or mutual funds

There are two ways to play the performance faxless cash advances. The first is to buy direct from companies offering high dividend.But instead of seeking the largest dividend, better focus its durability, good visibility on the evolution of profits and growth prospects minimum without which no development of the company is possible. Therefore rather than focusing only on the most spectacular returns, such as France Telecom, it is better to diversify its choice of titles, such as GDF Suez, Total, Suez Environnement, Vinci, EDF, and Sanofi. Many companies that offer potential returns of 6.5 to 5%.

The alternative is to opt for funds that specialize in this type of security. During the last few months none of them has survived the market downturn, but the restoring force that is the prospect of good pay should start playing in their favor.Many French funds have over the years specialized in actions "high performance". Among these are: Habs return, Ecofi Performance Shares, Performance Oddo, LFP Performance Shares Growth, growth yield values ​​(find details of all these funds Star.fr Morning) or a new fund under Luxembourg law Groupama AM G Fund European Equity High Dividend.

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The CAC 40 falls through its

The days are not alike on the financial markets. The past three days, the CAC 40 has continued to flirt with the bar of 3000 points. This Friday, the stock index closed down 1.51% at 2981.96. Thursday reassured by indicators of employment growth and U.S. financial markets this time had a difficult session after disappointing statistics from the United States, China and Europe. Thanks to a good start to the week, however, the CAC 40 gained more than 5% this week.

So investors remained pessimistic before the meeting between President Nicolas Sarkozy and Prime Minister of Greece George Papandreou that began at 17 hours, to "take stock of the situation with him that is currently in Greece."

More than 18% increase for the banking week

Across the Atlantic, consumer spending has slowed sharply in August, while household incomes have in turn declined for the first time since October 2009. Were also more bad news from China where activity contracted slightly in September for the third consecutive month as Germany, which saw its retail sales fall 2.9% on month in August .Sign of the resurgence of pessimism, the euro resumed its decline against the dollar at 1.3456 dollars (-0.96%) and oil is about to go under 80 dollars to 80.082 dollars exactly (-1, 61%).

On the corporate side, banking stocks were again weighed on the Paris stock exchange, but this time negatively. Societe Generale lost 7.31% to 19.54 euros, Crédit Agricole has sold 3.17% to 5.23 euros and BNP Paribas dropped 3.50% to 30.05 euros. Week, however, was very positive for the French banks as they have won between 18% and 20% in stock. Most cyclical stocks, the more dependent the economy, also rose in the image of Lafarge (10.40% for the week) and ArcelorMittal (4.93%). However, the luxury sector has suffered: the last five sessions, lost 5.50% LVMH and PPR was down 7.88%.Vallourec, which suffers from the slowdown in the sectors of mechanical engineering, gives up almost 9% for the week.