Zara gives a future city youth

 

A modern fairy tale with young "misfits" in the lead roles. Four years ago, Jean-Jacques Salaün, the general manager of Zara France, has launched a new and daring to help disaffected youths from tough neighborhoods. "I told myself after the events of 2005 in the suburbs that we had to do something for these kids abandoned," he says. The French boss of the brand's ready-to-wear convinced his Spanish CEO to leave in recruiting Permanent, full-time and minimum wage, a dozen young per semester that will train and promote vendors as two stores. "I'm young that nobody wants, while others take only young people that everyone wants," says he: women forced into marriage, deprived of political refugees, young people out with their families or society – some have been in trouble with the law. The tenth "promotion" began training this week.

Soon selected, prospective vendors are sent 15 days in a hotel in the Paris region where they are supervised 24 hours 24. "They are given drama lessons, speaking, sales, kitchen …, detailing the patron of Zara France. They are taught the basic rules of group living. Personalities come every day to talk about their passion and their profession. "Raymond Domenech, the former coach of the France team football, is a faithful

. "They just trusted …"

"It is not easy, there are tensions, but the fact of failure to trust them is one key to the success of the operation," added Jean-Jacques Salaün, Michel supported daily by Paras, the Steward FW. "It was so beautiful – we were fed, housed, paid, we got celebrities – we thought there was a trap, remembers Konte, a young of the first class that will become part of the Zara Montparnasse in Paris. And no, there was no wolf guaranteed high risk personal loans. They just trusted, given a job and they made me an example for all of my small city. "

Once their training is completed, youth are sent for a week in stores where they are supervised by a tutor, one week before returning for a final training in sales techniques. "After a month this plan, I challenge you to tell me what are the youth who attended this training," says Jean-Jacques Salaün. "They are like other sellers, confirms El Idrissi, store manager of the Boulevard Haussmann in Paris, which hosted five young people in four years. It is just more attention to them without making them privileged. "

150 000 euros per year

An operation that works! In four years and nine promotions, 133 youth were recruited from Zara, 50% are still working. The operation has a cost, not insignificant: 150 000 euros per year. "It's great, but it's not rocket science for a big company," says Jean-Jacques Salaün, who never wanted to mention this in the media before being asked by Le Figaro. "And it's useful. I regret never having managed to convince other major groups to do the same. "

Especially since this operation has not only served troubled youth … It has helped reduce the number of part-time (common in the trade) for all employees by extending the CDI system on two stores in 600 vendors . And this is just the beginning for Jean-Jacques Salaün account duplicate this system to other brands (Zara Home, Massimo Duti …) group Inditex which owns Zara.

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Air France launches 18 new routes to Toulouse and Nice

 

After Marseille last October, Air France is launching 18 new routes in Europe and the Mediterranean from Nice and Toulouse. Air France-based aircraft to 10 8 to Toulouse and Nice with the aim of winning 600,000 and 250,000 passengers in Toulouse to Nice. The French company decided a year ago to be placed in the low-cost launching an offensive in the regions, particularly to counter easyJet, its rival, which has also recently opened two new bases … Toulouse and Nice.

But for easyJet, the development of the company is simpler to implement, "one is born low cost, it does not become so" amused himself last October François Bacchetta, its chief executive. Indeed, Air France, move to low-cost model implies big changes: we must be more responsive, increase the productivity of aircraft, reorganizing the work of hostesses, stewards and pilots, who will now fly more on fewer days, and reduce costs.

Orly soon affected by the reorganization?

However, in Toulouse – where ten new destinations in Europe (Athens, Berlin, Hamburg, Malaga, Malta, Naples, Prague, Seville, Venice and Vienna) and four (Casablanca, Istanbul, Marrakech and Tunis) are proposed – of Such changes are not appreciated by the employees of Air France. The CGT denounced a "deterioration of working conditions related to a much lower recruitment to the increase of activity planned." According to a senior manager quoted by the Journal du Dimanche, the new organization could receive Orly Airport: "This is an assumption on which the board working group on the short and medium haul."

The company, which reported in 2011 some 800 million euros in losses, hired in January a plan of savings over three years (2015 Transform), to € 2 billion savings and reduced debt 6 to 4,000,000,000 euros.

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Revolution to the incomes of pharmacists

 

Health professionals, yes; traders, no. Traditionally, pharmacists refuse to be mistaken for "grocers". Yet their compensation depends only on the amount of drugs they deliver: a fixed sum per box, plus a percentage of the sales price. But that should change soon. Unions of pharmacists and Medicare are conducting a negotiation whose term is scheduled for March 28 and whose objective is to diversify their earnings. They should soon receive a "fee" valuing their missions of prevention, screening and support for patients in their treatment.

While pushing the profession to move in that direction. Looking for savings to Social Security, the State declining year by year the prices of reimbursed medicines. This is the pharmaceutical industry is concerned, but pharmacies are affected indirectly. Meanwhile, the volumes go up more slowly than in the past, indirect consequence of the case Mediator, who chipped patients' confidence in medicines.

Pharmacists work so many years to expand their role, or indeed, to recognize and pay duties they already perform more or less informal. Governments are receptive, because they see a partial solution to the deserts medical (drug stores are well distributed across the country) and the size of firms. The law "Bachelot" of 2009 formalized these missions. The 2012 budget of the Safely authorized their remuneration. The current negotiations must make it happen.

Two types of innovations are planned. Of "dispensing fee", first, that rémunéreront the advice given by the pharmacist when dispensing drugs. Magnitude discussed: 1 euro or 1.50 euro for each prescription. The sum could be modulated, for example by age of patient (an increase for the elderly or babies, often complex cases).

Then, a compensation of each pharmacy on efficiency targets (issued by generic) or public health. This is probably clarify the terms of this last part that the majority of work still lies ahead. A bonus could be given to pharmacies that always deliver the same brand of generic chronic, especially seniors, to avoid confusion in the treatments.

Pharmacists could also meet regularly with patients taking anticoagulants, which are at risk of serious interactions with other drugs, or treated with Subutex (substitute for heroin), to adjust their dosages. These "interviews pharmaceuticals" – no question of using the word "consultation" so as not to upset the doctors – would be paid to the unit or by an annual amount per patient monitoring. They would take place as part of a treatment protocol, a contract for three, doctor, patient and pharmacist.

Purpose of trade unions of pharmacists and FSPF USPO: 25% of revenues from these new compounds remuneration within five years. The negotiation will determine the share of these amounts between Medicare and complementary, participating in discussions. Above all they must fix the total amount of the budget allocated to pharmacies. Medicare, with limited financial margins, would the same. The unions are demanding an increase comparable to that of total health expenditure, or 2.5%. Essential, they argue, because there will be Winners and Losers in pharmacies. But their situation has weakened in recent years. One hundred pharmacies close every 22,000 years: a marginal phenomenon but unpublished.

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The puzzle dental fee

Friday, dentists Liberals, too, began a negotiation with Medicare. The CNSD majority union, hopes to pay for guards Sunday and alignment of the consultation fee to that of physicians (23 euros against 21).

But both parties are under no illusions: because of the leeway of Social Security, they will not solve the main problem for patients, yet they admit both. For decades, the rates for conservative treatment (caries, scaling …) and surgical (extractions …), set by Medicare, are undervalued. Dentists to "catch up" on bridges and crowns, to free prices but poorly reimbursed.

They are happy to try to establish a finer grid tariffs, which will allow the social security and complementary to better understand the activity of dentists … and perhaps to adjust rates during the following convention. They also specify the quote must present dentists, distinguishing manufacturing cost of the prosthesis and other charges, on the one hand, and amount of benefit, on the other.

Clothing protected by a surge of cotton

 

Second largest producer of cotton after China and before the United States, India took the markets short Monday, putting a halt to its exports. Driven by Chinese demand, they were likely to exceed the end of March the 10 million bales exported in twelve months, while the Indian government had to fall to 8.4 million bales its quotas. This political decision intended to favor local manufacturers Monday sparked a 4% increase in the prices of futures contracts for cotton available in May.

Worrying signs of ready-to-wear and conjure the specter of runaway prices experienced a year ago. Francesco Marchi, Euratex, Association of European textile producers, fears "that European producers of fabrics not subjected to higher prices, which will be transferred to brands."

MBAs remain attractive despite the crisis

 

Times of crisis are double-edged for the MBA. On the one hand, the full-time programs are rubbing their hands, because the lack of economic dynamism, and therefore attractive enough career prospects for managers, strongly encourage them to invest in formal training they will release a When the economy rebounded. Conversely, executive programs, whose participants are mostly still in office, are less likely to see pay for training by their employer.

This year, the situation seems much more mixed. The full-time MBA from HEC shows a decrease of 15% of applications. "This is an effect of the global crisis, and to a lesser extent impact of the circular Guéant who last year restricted the issuance of work visas for some of our international graduates," says the deputy director of the MBA HEC, Bernard Garrette.

Diversity profiles

For its part, Insead has seen the number of candidates to the program full time ten-month increase in proportions which he described as "moderate." Faced with an upsurge in applications, the International MBA from EM Lyon has chosen to preserve a small promotion (thirty people) and has revised upwards its selection criteria.

In both schools, it is recognized that these good figures are also linked to a greater diversity of profiles. If applications from Western European managers tend to settle, they are balanced by a growing interest among Asians, Indians and Latin Americans. The same goes for the European Executive MBA from ESCP Europe. "For the winter semester 2012, our Executive MBA candidates are substantially identical to those of January 2011. Our recruitment is based on our five campuses European balance, including an increase in the number of candidates on Berlin, "says Valerie Madon, program director.

Facilitating employment

The development of strong co-investment between participants and employers may contribute to not fall too in Executive MBA candidates. The young executive MBA from ESC Dijon has even increased its staff this year (18 participants). Service statistics careers in any case seem to agree with those who are engaged in an MBA. At HEC, over 90% of graduates in June 2011 were placed in less than three months.

And opportunities are as interesting as before the crisis. The study TopMBA.com QS Jobs and Salary Trends Report 2011-2012, the salaries of MBA graduates have even increased by 10% in Europe last year. "Companies are definitely more time to recruit to ensure they have found the right profile, but when they found it, they reward the true value," said Joe Li Puma, director of the International MBA from EM Lyon.

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Ways to streamline housing assistance

 

The report by the Center for Strategic Analysis in a housing report released Wednesday is brutal: while the subject of aid mobilizes huge (37 billion euros) from the State and local governments, households the less fortunate spend more on housing. In 2005, they spent at this position 41.4% of their income against 25% in 1988.

To improve the situation of more modest in this area, the Center for Strategic Analysis made several proposals, focused on social housing. "First, it should be that only those who earn more than five times the annual rent for a dwelling may be candidates for living," Chriqui advance Vincent, general manager of that agency of the Prime Minister. A measure of common sense would settle with the current situation today, up 64% of households are eligible for public housing.

To reserve social housing for disadvantaged populations, some only dream of being able to expel those whose income has become, over time, well above the maximum income. This would call into question the sacrosanct principle of the right to remain in public housing, one of the cornerstones of the world HLM. Cautiously, the Center for Strategic Analysis does not follow that direction.

However, he has worked on a system where the rent paid by tenants would be modulated according to their income. "In fact, rents are nominally higher and tenants would receive a grant that would cover some of this burden, says Vincent Chriqui. The premium will be lowered when the tenant would see its revenues increase. "To avoid creating too strong reactions in a world quite restive HLM changes of this kind, this system would first be tested by some social landlords . If the Center for Strategic Analysis recommends this solution is that the devices require tenants whose incomes exceed the ceilings to pay additional rent malfunctioning. Normally, a public housing tenant whose remuneration exceeds 20% of the maximum income to pay a surloyer. "But it is a cumbersome process that requires to initiate proceedings," said Vincent Chriqui. Soft law passed in 2009 plans to evict a tenant of public housing for two successive years if its resources are at least two times higher than the ceiling. But we must wait three years after this observation that the measure could be effective. Result: more than three years after its adoption, the text has yet to produce any effects.

Statistical tool

Last priority recommendation of the Center for Strategic Analysis: Building a statistical tool that emphasizes respect for each program HLM, level of public support and the "discount" rent in the social housing compared to private apartments around the park. "By learning about government subsidies and the results they deliver, this should help to refocus the production of social housing where the need is greatest," says Vincent Chriqui.

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Asian stock markets are diving into the red on Tuesday. As in Europe and on Wall Street, investors are still worried by the problems of sovereign debt hitting the euro area and the United States. France is again threatened by Moody's AAA rating, which places her under surveillance increased and Spain is still attacked on the bond markets, despite the political transition of the weekend.

The disappointment is great after the "super-committee" responsible for the debt of the United States, which announced Monday not to have reached an agreement between left and right. The twelve members of the joint committee were responsible for the deficit of 1200 billion and had until midnight Wednesday to address their recommendations. President Barack Obama assured that the United States were not at risk of default.He said he was determined to keep the pressure on elected officials and threatened to veto any attempt by Congress to mitigate the budget cuts that are now automatically take effect.

Standard & Poor's and Moody's reported that U.S. credit rating would not be affected by the failure of these discussions. But Fitch said it would take by the end of a decision on the consequences of the failure of the "super-committee".

"Big disappointment" expected by Japan

In Japan, the new lock worried. Japanese Minister of Finance, Jun Azumi, fears a "big disappointment" of markets. The negative effect is felt at least on the Tokyo Stock Exchange, which leaves 0.40% to 8314.74 points at closing.

The sponsors of the XV of France met, despite the defeat

Press conferences disorganized players cut their public, lack of aggressiveness on the field, coach misunderstood the media … Of course, the end of the Rugby World Cup in New Zealand ended with a huge tribute to the XV lights, after a heroic match. But the start of the competition was not the same caliber. A novelty in the land of rugby, where the values ​​of fighting spirit, cohesion, humility and team spirit have contributed to the popularization of the sport and its appeal to brands.

Since the professionalization of the discipline in 1995, the French Rugby Federation (FFR) has in fact built on these values ​​to develop partnerships and multiply by 2.5 the financial returns from marketing. Each year, the XV of France in his reports only about 58 of some 83 million annual budget of the FFR.In addition to the TV rights and ticket sales, much of this money comes brands. Nearly 25% of the budget of the FFR is a direct result of the five official partners of the national team that is the GMF, Societe Generale, Orange, Nike and Renault.

Every year, each brand spends 3 to 4 million euros to be associated with the image of rugby. Beyond the fitness trail that led the Blues to the final, the behavior of players in the XV of France during the World Cup he chipped in this picture? "No, says Sylvie Lagourgue, Marketing and Communication Director of GMF, the first partner of the Federation (since 1985). There was a very excessive impact of certain statements out of context. There have certainly been some tension, but remain normal in a competition with so much at stake.To get to the finals, we had a good team spirit, group cohesion, commitment … These values ​​were well represented. " A speech echoed William Josselin, director of communications and marketing for Renault France, the most recent official partners of the FFR. "These tensions come to light between the players and the coach Marc Lievremont is not usual in rugby, but there was an exaggeration and a media hype on this subject. The media have really many, many. "

Co-responsible brands

Not enough challenge so positive mythology surrounding the world of rugby. Officially anyway. "The feedback that we have some brands show that there is a question mark around the traditional values ​​of the sport, admits the head of a sports marketing consulting agency.The professionalization leads to behavior change that can alter the image of a sport. Of course brands are co-responsible for this phenomenon, for providing the money, she help change the economy and the functioning of a discipline. "

Meanwhile, no official partner seems to want to question its agreements that fall "over time" in the words of Raphael Niemi, head of sports partnerships at Societe Generale, the other partner Official History of the FFR (since 1987).The contract with the FFR ends in June 2012, but the bank claims to have given a "strong signal of its commitment to rugby," in association already in the World Cup in England in 2015, after s' be associated with the 1999 and 2007.

Inflation likely amounts partnerships

In the meantime, the FFR will have to renegotiate some of its contracts with its partners and official suppliers. And the good performance of Blue could feed the argument to discuss the price. But everyone may not be ready to comply with the requirements. "A price inflation in a successful negotiation implies a downward during counterproductive. If you want to build a lasting partnership can not constantly redefine the rules according to sports scores. Otherwise it has to work both ways and we seem risky, "argues William Josselin at Renault.At Societe Generale, one also anticipates a possible inflation of prices charged by the FFR, but more serene. "The increase in licensees, positive values, and common stock Sports World Cup is actually strong arguments, concedes Raphael Niemi.Nous share the same fight that the FFR and Societe Generale has always been committed to the development of this sport as an integral part of business strategy. This commitment is not only related to the contract rights FFR. "

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Euro crisis summit in Brussels

EU summit, the first act. The leaders of the EU started in Brussels on Sunday morning a summit with the goal of trying to overcome their differences on how to stem the debt crisis that is destabilizing the euro area. The meeting began around 10:20. However, no decision is expected at the end of the summit of which the second act is expected Wednesday. This afternoon, the summit will continue with a meeting of Heads of State of 17 countries in the euro area.

Europe is facing economically to "serious challenges", said President of the European Union, Herman Van Rompuy, at the opening of the meeting. He believed that the decisions to be taken by European leaders to address was "perhaps the most important" they've ever had to face the financial crisis.Greek Prime Minister George Papandreou, also felt it was "time" to take "decisive and effective." "It is clear that the crisis (debt) is not Greek. This is a European crisis, "he judged.

German Chancellor Angela Merkel, however, dampened expectations about the outcome of the summit, from the outset, reaffirming that decisions could be taken next week. "For me it is important to reiterate that today we prepare the decisions of Wednesday" because the negotiations are about "subjects sometimes technically very complex, she said on her arrival in Brussels.

"You have to reassure the markets"

For its part, the Belgian Prime Minister Yves Leterme has tried hard not announce anything at all on Sunday, in light of market pressure."It is essential for tomorrow morning at the opening of markets, we have made sufficient progress so as not to jeopardize the credibility of the euro area," he said. Same story for the European partners have not adopted the single currency, which are concerned about the fallout from the debt crisis. "The crisis in the euro area is being extended to all our economies, including that of Great Britain ', launched the British Prime Minister David Cameron.

What response to the crisis the Europeans do they negotiate? This response is intended in three stages. It must first stabilize the over-indebted Greece and save him a total failure. This will require further international loans and losses of creditor banks in the country. Europe the figure to at least 50%.According to the report of the troika (representatives of the EU, the ECB and the IMF), the discount should be 60% to maintain unchanged the envelope of € 109 billion promised to Greece, as part a second rescue plan officially recorded on July 21 payday loans for self employed. "We remain willing to explore options on a voluntary basis [for each facility, Ed] and realistic prospects for the economy of Greece and the return of that country on the capital markets," said Charles Dallara Saturday night , the president of the Institute of International Finance (IIF), which brings together major global banks.

In return, a bank recapitalization is provided. Countries of the European Union discussed a budget from 107 to 108 billion euros at the meeting of finance ministers on Saturday night. Remains to define the terms.

It will also strengthen the Fund's financial assistance for the euro area countries in difficulty, the EFSF, firewall against the contagion to Italy and Spain. But differences remain on how to do this, especially between France and Germany. Yesterday, the French proposal to grant a banking license in EFSF was discarded. Only two options are being discussed to increase the firepower of the device: the mechanism acts as a partial insurance of the public debt of troubled countries or the IMF is expected to increase its participation in the scheme.

European governance side, Angela Merkel reaffirmed that a "change treaty should not be taboo", to improve fiscal discipline among member countries of the EU. The topic will be on the table at the summit today.Yesterday, the German foreign minister, Guido Westerwelle, proposed to bring in the future before the European Court of Justice countries too lax on the budget in the euro area through a revision of the Treaty of the European Union. In addition, leaders should appoint Herman Van Rompuy, the EU president, as head of the eurozone, according to a draft final declaration obtained by AFP.

For the summit this Sunday, German Chancellor and French President had also met Saturday night to try to resolve their differences, following a meeting of EU finance ministers. They both welcomed the "progress" and "advanced" made in the negotiations.

(With agencies)

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Greece: the banks will have to contribute more

Creditor banks in Greece will have to accept losses "substantial" in the new bailout of the country known to be substantially revised at the deterioration of the situation in the country, warned Saturday. At a meeting of central bankers on Friday night in the only euro area, "we agreed to say that we had to have a substantial increase in the contribution of the banks' rescue of Greece, as a impairment of their claims, said the leader of European finance ministers, Jean-Claude Juncker.

According to diplomatic sources, the ministers agreed to effectively negotiate with the banks at a discount of "at least 50%" against a target of 21% decided on July 21 with the banking sector.They thus de facto endorsed the conclusions of an expert report which was presented by the troika of donor funds in Greece (EU, ECB and IMF). The paper believes that a discount of 50 or 60% hope to stabilize Greece without having to increase in the amount of gigantic international loans that have already been promised.

A "discount" is the term used in relation to the financial depreciation of the value of loans taken by creditors in this case private banks and investment funds that hold government debt. A discount of 50% of the private sector, the second program of public financial support pledged July 21 to Greece, however, should be slightly revised upwards with government loans (Europe and IMF) to 114 billion euros, against 109 billion euros at the time scheduled.To maintain the envelope of 109 billion euros unchanged, it would bring the discount to 60%, according to calculations by experts online payday loans.

"It is also an effort by the private sector"

In any event, the second bailout in late July, just after the first amounting to 110 billion euros agreed in spring 2010, will have to be redesigned. "It's pretty clear that we need a substantial discount on Greek debt," also said Saturday the Swedish Finance Minister Anders Borg on his arrival in Brussels for a meeting with colleagues from across the EU."We will now work on a new plan in Greek and this new plan is true that there is a substantial effort to Greece again, there is an effort by European countries and will also require an effort of the private sector" said his Belgian counterpart Didier Reynders.

The question is whether the banks that have so far dragged its feet to give the pot, will accept a negotiated settlement does not pass through a default of Greece said "messy" serious consequences. "It's a negotiation s'entame," said Didier Reynders. In return for the effort required on the Greek claims, it is intended to recapitalize European banks to the tune of nearly 100 billion euros.The subject was Saturday in the agenda of the ministerial meeting, before a meeting in the evening between French President Nicolas Sarkozy and German Chancellor Angela Merkel and the EU summit on Sunday.

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