Peugeot launches its solution "mobility map"

Mu, you know? Not yet? It will soon be difficult to avoid if you live in Paris. Peugeot is launching an extensive marketing campaign for its new "mobility service". Display urban subway trains in the colors of Mu, nothing will be spared.

But Mu is what? A rental vehicle launched by Peugeot, which allows users to rent, according to his needs, a bicycle, electric assisted bicycle, a scooter, a car and, once it is released, the Ion, the electric car from Peugeot. The principle is simple. Simply create an account on the Internet (www.mu.peugeot.fr) and purchase of units (20 cents one). Once Mu credited his account, you can book the vehicle of choice, always on the Web, or on terminals now installed at dealerships Parisian brand, but also those of Brest, Rennes, Nantes and Lyon.

Renting a bike with electric assistance will cost 45 units the day (9 euro), a scooter 125 cm3, 39 euros. If you need a family sedan, a 407 to go on weekends, this will be charged 215 euros (per 500 kilometers). A rate comparable or slightly superior to those displayed by the traditional rental. But the benefit formula Peugeot, you choose your model: you book a 407, not a Category C, with its share of mystery about the type of vehicle in which you are flying again.

With Mu, you can also rent the accessories you need: for example, a GPS (10 euros per day) a bicycle rack (20 euros) or 80 euros a week, a roof box.Baby seat, bike helmet and bike, and snow chains are also available in dealerships.

Peugeot hopes to win in Paris 1600 by June, with a formula clearly inspired by the car sharing and V?lib'et whose chief advantage and be no subscription fee. Disadvantage in terms of "mesh" of the territory (one of the arguments of marketing for the brand), yet there are only four concessions in Paris and that of Defense. However, Peugeot Scooter will soon offer their services. What a true "local network".

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