The sponsors of the XV of France met, despite the defeat

Press conferences disorganized players cut their public, lack of aggressiveness on the field, coach misunderstood the media … Of course, the end of the Rugby World Cup in New Zealand ended with a huge tribute to the XV lights, after a heroic match. But the start of the competition was not the same caliber. A novelty in the land of rugby, where the values ​​of fighting spirit, cohesion, humility and team spirit have contributed to the popularization of the sport and its appeal to brands.

Since the professionalization of the discipline in 1995, the French Rugby Federation (FFR) has in fact built on these values ​​to develop partnerships and multiply by 2.5 the financial returns from marketing. Each year, the XV of France in his reports only about 58 of some 83 million annual budget of the FFR.In addition to the TV rights and ticket sales, much of this money comes brands. Nearly 25% of the budget of the FFR is a direct result of the five official partners of the national team that is the GMF, Societe Generale, Orange, Nike and Renault.

Every year, each brand spends 3 to 4 million euros to be associated with the image of rugby. Beyond the fitness trail that led the Blues to the final, the behavior of players in the XV of France during the World Cup he chipped in this picture? "No, says Sylvie Lagourgue, Marketing and Communication Director of GMF, the first partner of the Federation (since 1985). There was a very excessive impact of certain statements out of context. There have certainly been some tension, but remain normal in a competition with so much at stake.To get to the finals, we had a good team spirit, group cohesion, commitment … These values ​​were well represented. " A speech echoed William Josselin, director of communications and marketing for Renault France, the most recent official partners of the FFR. "These tensions come to light between the players and the coach Marc Lievremont is not usual in rugby, but there was an exaggeration and a media hype on this subject. The media have really many, many. "

Co-responsible brands

Not enough challenge so positive mythology surrounding the world of rugby. Officially anyway. "The feedback that we have some brands show that there is a question mark around the traditional values ​​of the sport, admits the head of a sports marketing consulting agency.The professionalization leads to behavior change that can alter the image of a sport. Of course brands are co-responsible for this phenomenon, for providing the money, she help change the economy and the functioning of a discipline. "

Meanwhile, no official partner seems to want to question its agreements that fall "over time" in the words of Raphael Niemi, head of sports partnerships at Societe Generale, the other partner Official History of the FFR (since 1987).The contract with the FFR ends in June 2012, but the bank claims to have given a "strong signal of its commitment to rugby," in association already in the World Cup in England in 2015, after s' be associated with the 1999 and 2007.

Inflation likely amounts partnerships

In the meantime, the FFR will have to renegotiate some of its contracts with its partners and official suppliers. And the good performance of Blue could feed the argument to discuss the price. But everyone may not be ready to comply with the requirements. "A price inflation in a successful negotiation implies a downward during counterproductive. If you want to build a lasting partnership can not constantly redefine the rules according to sports scores. Otherwise it has to work both ways and we seem risky, "argues William Josselin at Renault.At Societe Generale, one also anticipates a possible inflation of prices charged by the FFR, but more serene. "The increase in licensees, positive values, and common stock Sports World Cup is actually strong arguments, concedes Raphael Niemi.Nous share the same fight that the FFR and Societe Generale has always been committed to the development of this sport as an integral part of business strategy. This commitment is not only related to the contract rights FFR. "

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Barroso wants to recapitalize "emergency" banks

"The speed of the European Union should not be that of its slowest member," hammered José Manuel Barroso on Tuesday before the European Parliament. In the aftermath of the rejection of strengthening the European Fund for assistance to indebted countries (EFSF) by the Slovak Parliament, the President of the European Commission urged member countries to continue efforts to stop the contagion of sovereign debt crisis in the area euro. Jose Manuel Barroso called for a recapitalization "emergency" banks as part of a "roadmap" gathering proposals from the Commission to support the banking sector.The latter, weakened by the debt crisis, is under pressure from the collapse of the Franco-Belgian Dexia facility.

Bank recapitalization should be conducted in a "coordinated" by members of the euro area to counter "the threat of systemic crisis that is taking shape," said José Manuel Barroso. Specifically, it proposes to raise the minimum capital "hard" of banks, without giving precise figures. To achieve this, banks must first use of private sources of funding and, if necessary, seek the support of the national authority. If the state is not able to provide the necessary assistance to the bank, a loan will be contracted by the EFSF.

In the absence of recapitalization, the banks should not pay bonuses or dividends, said Jose Manuel Barroso.Their exposure to sovereign debt should be evaluated "in a transparent manner overnight pay day loans."

The EFSF, rose to be replaced mid-2012

In addition, the sixth tranche of aid to Greece must be paid, said the President of the Commission. The country should also get a second loan that would be based on "sufficient funding for the participation of public and private sectors."

Other Commission proposals: the EFSF must be increased to "maximize" his strike force. This must be done through a "leveraged" with no financial guarantees for new states. In addition, Jose Manuel Barroso called again to accelerate the establishment of permanent mechanism should succeed the EFSF. The "European Financial Stability Mechanism" (MES) is projected by the President of the Commission, to take effect mid-2012, not mid-2013 as planned.With 500 billion euros of lending capacity, this mechanism would directly buy the debt of the states in the primary market, not like today only in loans.

Finally, José Manuel Barroso is also income, without naming them, the "Eurobonds", or "Eurobonds", mentioned as a solution to the debt crisis. The Commission will present by the end of the year, a proposal to allow the creation of the "obligations of stability."

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The CAC 40 falls through its

The days are not alike on the financial markets. The past three days, the CAC 40 has continued to flirt with the bar of 3000 points. This Friday, the stock index closed down 1.51% at 2981.96. Thursday reassured by indicators of employment growth and U.S. financial markets this time had a difficult session after disappointing statistics from the United States, China and Europe. Thanks to a good start to the week, however, the CAC 40 gained more than 5% this week.

So investors remained pessimistic before the meeting between President Nicolas Sarkozy and Prime Minister of Greece George Papandreou that began at 17 hours, to "take stock of the situation with him that is currently in Greece."

More than 18% increase for the banking week

Across the Atlantic, consumer spending has slowed sharply in August, while household incomes have in turn declined for the first time since October 2009. Were also more bad news from China where activity contracted slightly in September for the third consecutive month as Germany, which saw its retail sales fall 2.9% on month in August .Sign of the resurgence of pessimism, the euro resumed its decline against the dollar at 1.3456 dollars (-0.96%) and oil is about to go under 80 dollars to 80.082 dollars exactly (-1, 61%).

On the corporate side, banking stocks were again weighed on the Paris stock exchange, but this time negatively. Societe Generale lost 7.31% to 19.54 euros, Crédit Agricole has sold 3.17% to 5.23 euros and BNP Paribas dropped 3.50% to 30.05 euros. Week, however, was very positive for the French banks as they have won between 18% and 20% in stock. Most cyclical stocks, the more dependent the economy, also rose in the image of Lafarge (10.40% for the week) and ArcelorMittal (4.93%). However, the luxury sector has suffered: the last five sessions, lost 5.50% LVMH and PPR was down 7.88%.Vallourec, which suffers from the slowdown in the sectors of mechanical engineering, gives up almost 9% for the week.

Scholarships resist degradation of Italy

The Paris Bourse was able to bounce back despite the deterioration in the rating of Italy by Standard & Poor's and the decline in bank stocks. The CAC 40 gained 1.50% to finish the session at 2 984.05 points. Financial markets had clearly joined the decommissioning of Italy. They preferred to see the glass half full and focus on the adoption of new measures to support the U.S. central bank (Fed) on Wednesday night and real progress in the Greek case. Caution remains implementation as evidenced by the low volume of trade. Less than EUR 2.7 billion changed hands on the great values ​​of the Paris stock exchange.

Having dithered for most of the session, the other major European markets have also opted for the green in the very last lap. Frankfurt was up 2.88%, 1.98% London and Milan by 1.91%.Wall Street awaited with optimism after the Fed meeting on Wednesday night and set the tone for European stock markets. In session, the Dow Jones gained 1.11% and the Nasdaq 0.94%.

The bank attack

Paris, accused the coup briefly in mid-afternoon, after the publication of a report by the IMF lowered its growth forecasts in the world no fax payday loans. The organization has also warned against the risk of destabilizing the global financial system if the debt crisis continues to get bogged down in the euro area.

The Paris market, however retained a great excitement to the crisis of debt in the euro area and remained suspended including ongoing negotiations to prevent bankruptcy of Greece.A new conference was scheduled yesterday in the afternoon between the Greek Finance Minister Evangelos Venizelos and the "troika" of the creditors of the country, European Commission, European Central Bank and IMF. The outcome of these negotiations is crucial for the country. It conditions the payment in October of the sixth round of eight billion euros of the loan last year in the euro area country and the IMF.

In Paris, the banking sector was again manhandled. Societe Generale lost 3.08% and 6.52% BNP Paribas, Credit Agricole 2.11% however the titles sensitive to the dollar ended sharply higher, with the image of LVMH (3.64%) and EADS (3.11%).

Your money is of interest to banks and the State

"Frankly speaking, I am interested in your money." All those who lived through the 1970s and 1980s remember the shock of the BNP slogan, which even then was nationalized. No bank would dare to go now so funny and cynical investors. Yet that is what is happening in practice. While the international financial markets flageolent, banks have flared up the race for deposits in the Hexagon.Are there in fact more convenient way to strengthen its balance sheet to use the savings of the French? Crédit Agricole and Crédit Mutuel, among others, have increased their advertising in favor of ELP, the savings plan housing new way: these deposits are considered by the now famous Basel Committee, responsible for defining prudential norms – as quasi-equity for financial institutions.

Banks are not the only ones eyeing the nest egg lights. The state is known, has an unquenchable thirst for money. The temptation is great to draw from as well. Jérôme Chartier, MP Val-d'Oise, has proposed that individuals have the opportunity to subscribe directly to the obligations of the State, Treasury bonds (OAT). "We could start with finance and 10% of total annual loan of 220 billion euros," he suggests.It envisages a system of subscription on the Internet to avoid the costs inherent in banking networks, including management fees may represent an additional 1% (plus interest).

The project is not entirely new. It was piloted in 1994 by the Balladur government: the Treasury reserving a specific tranche "OAT individual" in its broadcasts. This financial instrument was abandoned in 2006 due to attract customers. The "widow of Carpentras" (the small investor) preferred then feed the bubble stock exchanges, judging the performance of OAT profitable enough, recalls one at Bercy.For its part, the Treasury was less expensive to seek international investors.

In the red for nine years

Change of scenery in 2011: local savings find the discreet charm of the bourgeoisie when the foreign markets on which the Agency France Trésor is currently funding two-thirds of the debt of the State, may be closed like an oyster. "In Italy and Japan, the holding of public debt by individuals is important, between 10% and 15% of their financial wealth, whereas in France it is ridiculous," said Professor André Babeau, which publishes this week his new book (the financial behavior of the French by Editions Economica) business card.However, he rejects the proposal made by Edouard Balladur last spring to create a sinking fund debt based on perpetual bonds placed in the public and paid at the rate of A booklet with the same tax exemption. "Will he go to the forced loan, a formula that had not even been used in three major loans from the First World War?" He quips.

The French are often presented as a nation of ants with a sense of the economy, but it is largely an illusion. Their financial wealth is certainly valued by the Bank of France in 3643 billion (31 December 2010), more than twice the amount of the debt.Better last year households "putting money left" to the tune of 207 billion euros, according to the INSEE (the savings is the difference between disposable income, after tax, and what is spent on consumption).

The gross saving rate of individuals is thus one of the world's highest (15.1% of their income) while the State and other jurisdictions have charged at the same time an overall deficit of 136.5 billion francs (in 2010). The contrast is striking. The French seem virtuous individual, when it comes to managing their own money. But it is brought to vice, in any case the prodigal when he is in the community and the public finances are."The State, this great social fiction through which everyone endeavors to live at the expense of others," concluded the polemicist already Frederic Bastiat (1801-1850), apostle of liberalism.

Should be taken into account simultaneously all these elements to assess the situation. It appears that "France is not a global investor," says André Babeau. When calculating the surplus individuals, public sector deficits and financing needs of businesses, the House France has a deficit of 42 billion external euros (in 2010). And for nine years, the country continues to be in red.

The deposit within the French savings banks look at him with lust and the state could make a guarantee of national independence and the markets stateless. But clearly, the jackpot can not be used twice.Even banks and insurance companies are fighting to capture the windfall, where the ebb of life insurance in recent months. The State will be there the third robber in the story?

The Paris stock exchange plunges into the red

The Paris Bourse widening its losses. After an opening down 1.19%, the CAC 40 drops 2.43% to 3186.47 points in mid-session and switches under the 3200 points. In Frankfurt, the Dax lost 2.07% while in London, the FTSE loose 1.68%.

The day after a volatile session, which however ended with a small increase, investors are very cautious. On Friday, early afternoon is indeed expected U.S. monthly report on employment. This will be the only highlight of the day."There is not a measure of uncertainty before the employment figures to be published, while the fact that U.S. markets are preparing for a long weekend encourages traders to reduce their short positions," Camron says Peacock, an analyst at IG Markets.

As on Wall Street, who finished the day sharply lower yesterday, as investors take profits after four sessions of consecutive increases. This morning, Asian markets also followed this trend.

In addition to wait before the report was released, traders were disappointed by U.S. indexes mixed. The weekly jobless claims have fallen and certainly the contraction was avoided in the manufacturing sector, but construction costs and productivity plummeted.In addition, the White House confirmed the pessimism about the weakness of the recovery across the Atlantic in scaling back its growth forecasts.

Hesitation in oil markets

As for the oil markets, prices causes a wait of a dispersed way. In morning trading, a barrel of "light sweet crude" for delivery in October lost 2 cents to 88.91 dollars a barrel while Brent North Sea crude for October delivery gained 19 cents to 114.48 dollars. In addition to the jobs report, investors feared the consequences of the violent disruption Katia approaching the U.S. coast. In the Gulf of Mexico, BP, ExxonMobil and Royal Dutch Shell began evacuating their staff from oil platforms. The Gulf of Mexico provides a quarter of the production of black gold in the United States.

On the foreign exchange market, the euro has stabilized at 1.4238 dollar.Yesterday, the European single currency fell sharply against the dollar, within the scope of renewed concerns vis-à-vis the health of the euro area, where industrial activity contracted in August, contrary to United States.

Rising energy costs caused a 0.5% increase in producer prices in July in the euro area, as expected, but overall inflationary pressures subside to the extent that the economy of the skate zone.

Values ​​to follow

France Telecom: -0.96% to 13.36 euros

The operator has received numerous expressions of interest for its Swiss division, told Reuters CEO Stéphane Richard, noting that financial market volatility would not affect projects sales of assets of the group electronic check payday advance.

Bouygues: -1.15% to 25.87 euros

The Standard & Poor's announced that it placed the long-term rating of A-group under review with negative implications following the announcement by him of a proposed acquisition of securities.

Total: -1.83% to 33.74 euros

The oil will extend all over France its network of service stations at low prices, after tests conducted last year in dozens of outlets, according to Les Echos.

Safran: -2.12% to 27.18 euros, Suez Environnement: -4.10% to 11.11 euros

Saffron is the best candidate for an entry in the CAC 40, while Suez Environnement, whose price has fallen heavily since the beginning of the summer, should come out, say professionals in the Paris Bourse.

NYSE Euronext: -1.72% to 18.60 euros

The London Stock Exchange has confirmed a press report that it is discussing a possible settlement with LCH.Clearnet.Discussions are at a preliminary stage and there is no guarantee that it would, he said.

Arcelor-Mittal: -3.84% to 14.51 euros

The group plans to resort to short in the fourth quarter at its plant in Florange (Moselle), and will ask 600 of the 3,000 employees of the plant to take RTT in September, officials said Thursday a union source

Sanofi: -2.28% to 50.25 euros

The group confirmed Thursday it has reached an agreement with Pfizer to produce in France generic versions of Lipitor, the cholesterol featuring the American group.

Neopost: + 8.80% to 55.49 euros

The group raised its forecast of annual sales for the second time, following an accelerated growth in the second quarter, thanks to the dynamics of North America.

As for recommendations:

EDF: -1.89% to 21.24 euros

Goldman Sachs has revised down its price target on the title, which goes from 49 to 31 euros, while remaining for purchase.

Carrefour: -3.60% to 17.52 euros

HSBC lowered its recommendation to "overweight" to "neutral" and target price of 30.50 to 20 euros.

Pernod Ricard: -1.03% to 61.28 euros

Bernstein lowered its price target from 76 to 67 euros.

Stallergenes: + 0.71% to 49.75 euros

The laboratory of immuno-allergic Thursday announced a net profit up 18% in the first half to 23.7 million euros, benefiting from the "business growth" and a "moderate increase spending research and development. " In the process, Oddo is to reduce its recommendation to neutral.

MEDEF Summer University: the owners remain optimistic

The storm that hit financial markets and threats on the European and American do not worry the bosses from all over France who participated Thursday in the second day of the MEDEF Summer University organized on the campus of HEC Jouy-en-Josas (Yvelines). After facing the worst financial tsunami in September 2008, they are determined to stay the course. "Companies that seek growth, continue to seek growth. Those who curl up, continue to shrivel, says Stephen Bernard, Bernard Controls CEO and Chairman of the MEDEF TPE-ETI. The only danger could come from the banks if they change their attitudes vis-à-vis SMEs. We are regularly out on all the work done during the crisis of 2008 to pursue a genuine dialogue with the bankers.I am confident because companies can not grow without banks. "

In July, a survey conducted by the MEDEF Ile de France, reported a cautious business leaders in investment and hiring in the coming months. They showed a greater reluctance at the beginning of the year. Recent events have not changed their perception. "Business leaders know that the current financial difficulties do not have the same basis as in 2008. They are not fooled. A company is not only its market value cash till payday advance. Its value, it is men and what it produces. French banks are solid. Order books are good. The agenda is full of my business, "says Marie-Christine OGHLY, president of MEDEF Ile-de-France.

Emerging growth opportunities in

"What strikes me is the gap between the health of businesses and the macro-economy.I am reasonably optimistic. Large companies and other clients maintain their investments, "says Christian also Poyau, president of the Micropole services company that has acquired a Chinese company in May. "I just take stock of our activities in China that are developing as planned. The company fundamentals are good. We should not only focus on the U.S. economy. The world has changed. China, Brazil grow. I do not believe in a deep recession in the United States. I am confident because companies have growth opportunities in the world. " This observation is also that of Christophe de Margerie, Total CEO: "The growth in emerging markets is not to our detriment. It helps a lot when things go less well, "said the boss in this major group, listed on CAC 40, who attended a session on the theme" Réespérer. "A word that bosses are determined to make them.

Wall Street should be on guard before the Fed

Wall Street holds its breath. In the wake of a sharp drop in session, and two hours of opening, the contracts are in equilibrium on the Dow Jones (+0.03% to 11,134 points), Nasdaq (0.09 % to 2113 points) and the S & P (+0.02% to 1157 points).

As in Europe and Asia this morning, the New York Stock Exchange on Friday waiting to learn more about the measures to be taken by the Fed to support the U.S. economy threatened by recession. Ben Bernanke, head of the institution, will speak Friday at 4:00 p.m. (French time) to his counterparts at the traditional central bankers in Jackson Hole Symposium, Wyoming. The Fed could launch a new program of quantitative easing, but many stakeholders are concerned that expectations may be disappointed.However, "if Ben Bernanke said that the need for further action is not obvious, it means that the economic outlook is less black than starting to think many investors, 'the economists broker Aurel BGC.

GDP in the menu

Before this appointment, investors will read the second estimate of GDP for the second quarter (14.30), the first being very disappointed. Growth could however be further revised down 0.2 point to 1.1% annual rate. The second estimate of the index of consumer sentiment in August is also the program cheap credit report.

As for currencies, the euro resumed slightly against the dollar to a few hours of the speech of Ben Bernanke. Around 11 am, the euro was worth 1.4440 dollars against 1.4378 dollars on Thursday in 21 hours. The wait also dominates the side of the oil markets.A barrel of Brent North Sea crude for October delivery was trading at 110.25 dollars on the Intercontinental Exchange (ICE) in London, down 37 cents, while in electronic trading on the New York Mercantile Exchange, a barrel of "light sweet crude" (WTI) for the same maturity lost 35 cents to 84.95 dollars.

Values ​​of the day

On the corporate side, Tiffany, Madison Square Garden, Frontline and Royal Bank of Canada must publish.

HollyFrontier reported a dividend increase of 17% to 8.75 cents.MTS Systems also announced a 25% increase in its quarterly dividend.

Pandora Internet Radio, which made its IPO in June, on Thursday posted a net loss of $ 3.18 million in the second quarter of its fiscal year lag, and a turnover more than doubled, exceeding analysts' expectations.

Krispy Kreme Doughnuts has reported a quarterly profit of $ 8.8 million or 12 cents per share against 2.2 million a year earlier. Sales jumped 11% to $ 97.9 million.

Wall Street offers a strong rebound

The rebound was confirmed on Tuesday on Wall Street after two weeks of choppy stock markets worldwide. The New York indexes opened higher in small (0.22% for the Dow, 0.36% for the Nasdaq), after a session very agitated. But they gradually accelerated their progress. Only the earthquake of magnitude 6 that shook the East Coast of the United States shortly before 20h (French time) slightly slowed the increase without transactions are disrupted. The Dow Jones gained 2.95% to close at 11,175.10 points and the Nasdaq dominated by technology wins at 4.29% to 2446.06 points.The broader index S & P 500 finished its part of a gain of 3.43% (38.53 points) to 1162.35 points.

The only macroeconomic indicator on the agenda on Tuesday, however, was likely to reinforce fears of the market: sales of new housing in the United States have in fact declined by 0.7% in July, following declines of 2 9% in June, according to the Commerce Department. On an annual basis, the sales trend to 298,000 units (300,000 in June after), while analysts on average had forecast 310,000. If other indicators will be announced in the coming days, investor caution, but market volatility, however, should remain in force throughout the week until Friday.

That day, in fact, speak the chairman of the Federal Reserve, Ben Bernanke.Speculation is rife, some still hoping that it will decide a third monetary easing to support the U.S. economy. Will also be unveiled for the second estimate of U.S. GDP for the second quarter.

Banks and investment funds turbulent agitated

Oil markets, a barrel of "light sweet crude" for delivery in October closed up 1.02 dollars to 85.44 dollars in New York. As for gold, it never ceases to reach new records: the precious metal has reached this morning for the first time in its history to 1900 dollars quick payday loan.

As for values, the securities of the banking sector managed to recover. Monday, banks have suffered a lot and have weighed most heavily on the Dow. On Tuesday, Bank of America finally finished down 1.87% to 6.30 dollars.The bank, however, lost up to 6% to 6.01 dollars after losing 7.9% Wednesday on rumors of capital increases.

UBS gained 5.23% to 13.64 dollars, while Goldman Sachs ahead of 0.33% to 106.86 dollars, a government source who reported that the bank had hired Reid Weingarten, a lawyer of reputation, that markets see as the harbinger of a tough legal battle over the role of the bank in the financial crisis of 2008-2009.

News is expanded on the side of investment funds. The fund Cerberus and its partner Chatham Lodging Trust and have informed the United States real estate company Innkeepers Trust (Marriott franchise) they did not buy the walls of 64 of its hotels in the United States.The transaction, amounting to $ 1.1 billion, was announced in May.

The investment fund Jana Partners in New York and the pension fund Ontario Teachers Pension Plan, shareholders of the publisher McGraw-Hill (4.45% to 38.69 dollars), for their part stated the recommended separation group's activities. The two investors, who had announced in early August have acquired a total of 5.2% of the capital, advocated in a paper presented to the authority of the U.S. equity markets (SEC) that the group split its divisions Education, Information and Media and stock index Standard & Poor's.

Finally, on the front of mergers over the world stock markets, the Committee on Foreign Investment in the United States (CFIUS) approved on Tuesday the merger of NYSE Euronext (5.17% to 26.23 dollars) and Deutsche Börse (-0.67% to 56.52 dollars) that should give birth to the first global exchange operator.

Axa was less affected by Greece that the banks

A nice trading day for Axa. The title of the insurer took 4% to 10 o'clock Thursday morning while the CAC 40 is given a little air, with an increase of 0.45%. Investors welcomed the good half done by the insurer that has quadrupled (324%) profit to 3.99 billion euros.

This performance is significantly higher than the expectations of analysts who had expected an average net profit of 3.7 billion. But Axa has mostly benefited from a favorable base effect. The increase in net income is in fact supported by exceptional gains of 1.44 billion euros from the sale of the 15.6% of Veolia capital of the life insurer China Life Taikang and the sale of its New Zealand and Australia."In this environment (of European debt crisis), we publish the results are good, satisfactory and show Axa's fine," said CFO Gerald Harlin, during a conference call.

Confirmation of the Plan 2015

The insurer stands in relation to banks about the impact of the Greek crisis on its accounts. While the financial cost runs into hundreds of millions for BNP Paribas (850 million), Crédit Agricole (650 million) and 395 million to Société Générale, Axa has placed "only" 92 million euros in provisions for impairment assets in its bond portfolio of the Greek state No teletrak payday loan.

In contrast, exposure of the insurer in Italy, estimated at 6 billion euros against 300 million for Greece, is much more important. "We have no reason to reduce our exposure to Italy and Spain," said Henri de Castries."We are confident that Italy is absolutely the means to repay its debt, simply that the European institutions give a stronger signal of support towards Italy for the markets calm down," said Denis Duverne, the deputy CEO of Axa Business on BFM radio.

If the macroeconomic environment remains uncertain because of the turmoil in financial markets, the CEO of Axa, Henri de Castries is "confident". It provides Axa is on track to achieve its 2015 targets.