"The iPad will boost not only the share price"

Lefigaro.fr / jdf.com – From a financial standpoint, that is the Apple iPad?

Virginia Laz – First, it reinforces the paradigm shift from Apple: the group has grown from a niche policy to a policy of mass with the iPhone. Hence the $ 50 billion in sales, on an annualized basis, which surprised Steve Jobs himself! Then, the results of the first quarter of 2009-2010 show that volume sales of the iPod falling, while sales of computers do not know the same growth as the Iphone. So the iPad is a growth driver for both products. This is not a revolutionary product range. Both the iPod and the iPhone were new engines of growth, as the iPad is a substitute.

What is the point for Apple to launch in early 2010?

We must understand that growth does not draw more American market.This is ripe, people have their Mac, their iPhone, iPod. It should now launch a product to boost envy. Another important element: the Amazon Kindle. It works quite well. The iPad is a way for Apple to remain competitive in this segment because there will be needs in this market. The electronic book will become a reality. More newspapers seek a digital business model. Apple has chosen to launch this iPad, which is actually an iPod Touch with an extra dimension.

Why the interest in exchange for Apple has been moderate on Wall Street yesterday, winning the title by 0.94% closing, when the Nasdaq advanced 0.8%?

The title is up, so this is not a launch failure. However, investors have realized that this was only a growth driver and not a revolution for the brand, so the courses will not explode in the coming days.We can expect a nice way of stabilizing the stock market.

Apple can expect a big performance on images?

The tablet will be sold until March. It is unclear whether it will sell well. I can hardly see the genius in there, I am doubtful. But there is an interesting position on the huge market for netbooks. And people are "wired", which have their iPhone, will be interested because they are accustomed to handling. Moreover, since Apple entered the market for mass consumption, he chose the right price ($ 499) is relatively low. So it can play. The only obstacle is the performance of the iPad: it only handles one application at a time. Those looking for a netbook will be disappointed because the iPad actually a super basic netbook.But ultimately, it can encrypt so interesting for Apple.

What are the prospects of the group including this new product?

I think the iPad would boost figures for Apple later this year. But in parallel, slowing iPod will continue, netbooks will be cannibalized by the iPhone and iPad will falter, as it will be impossible to rebuild a 100% growth in this product, because of market saturation . So we can expect growth, but that is not very important.

Can we expect more launches of this type?

Apple's interest to do so. But according to Steve Jobs himself, is his most impressive. Many say it is the latest innovation from Apple CEO.I also think that there will be improvements on the products but not to launch new concepts in the short term.

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